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var label0 = labelDT;
var title0 = 'Online Design Portfolio v. 2006 Mar';
var client0 = 'Magnetic Diary Studios — Bill Ulrich';
var location0 = 'A Bay Area graphic design & marketing development company';
var description0 = 'Welcome to my design table. Here you will find examples of my work from various areas of experience including web, print, identity and video. Magnetic Diary has its roots in marketing “boutiques” and later developed into a multi-talented design studio offering premium quality services at affordable prices.Please do not hesitate to contact me concerning your design and marketing needs, or for information regarding this site.';
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// *** Portfolio: Web ***
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var captionWeb01 = 'captionPhotoPort.gif';
var clientWeb01 = 'Anne Dijamco Photography';
var locationWeb01 = 'San Francisco photography studio';
var descriptionWeb01 = 'Anne commissioned this site in 2005 to showcase her unique travel and nature viewpoint. Key elements of this site include rotating home page content, providing visitors something different on each return.
Viewers are treated to personal aspects through collages of physical items, such as weathered passports and proofsheets. The site is easily maintained by the client through external text files.
Visit the site: www.annedijamco.com';
var captionWeb02 = 'captionInterWeb.gif';
var clientWeb02 = 'The B Street Tavern';
var locationWeb02 = 'San Rafael’s most popular nightclub';
var descriptionWeb02 = 'This is a vastly different approach towards ‘a bar’ site, by engaging users at many levels. Rotatable contests and polls are provided, as well as updated sports programming via automated feeds. You can even email a drink to a friend. Though the content is complex, including updated calendar events and drink specials, the site is easily maintained with simple text files and automated processes developed by Magnetic Diary.
Visit the site: www.bstreettavern.com';
var captionWeb03 = 'captionPhotoPort.gif';
var clientWeb03 = 'JCB Photos — Jason Bennett';
var locationWeb03 = 'San Rafael photography studio';
var descriptionWeb03 = 'Summer 2004 saw the launch of JCB Photos’ re-designed site. Catering towards live music and fashion clients, Jason required a site that was visually compelling and easy to maintain.
Interesting features include the front page image generator, which creates different picture combinations with every visit, and scrollable text handling in the “Rates” section.
Visit the site: www.jcbphotos.com';
var captionWeb04 = 'captionArtPromoWeb.gif';
var clientWeb04 = 'Karen Lee Batten';
var locationWeb04 = 'A new singing talent from Vancouver, Canada';
var descriptionWeb04 = 'This is the companion website to Karen’s new music CD, “Every Moment…”. It features the distinctive look of the CD packaging, as well as easily maintained calendar and news sections. The design was driven by organic elements reflecting Karen’s eclectic style, scanned and processed as to integrate the web and print material.
See the CD packaging sample
Visit the site: www.karen-lee.com';
var captionWeb05 = 'captionPhotoPort.gif';
var clientWeb05 = 'Julie Fischer Photos';
var locationWeb05 = 'Washington DC photography studio';
var descriptionWeb05 = 'Continually updated since its completion in early 2005, this is the photo journal of Julie Fischer. Documenting a life of “People, Places and Things”, a visually softer design was most appropriate to give Julie’s images their best presentation.
Scripted rotation and text-file driven content make the site easy to maintain.
Visit the site: www.juliefischerphoto.com';
var captionWeb06 = 'captionWebInterReDes.gif';
var clientWeb06 = 'Silicon Investor';
var locationWeb06 = 'The Internet’s largest financial discussion community';
var descriptionWeb06 = 'With nearly 1,000,000 unique visitors each month, Silicon Investor is The Internet’s financial discussion center. A new look was needed to stimulate advertiser marketing and new membership, and also improve user-friendliness of the interface.
Fast performance specs required the look to be driven entirely with CSS, using a minimum of bitmap images.
Visit the site: www.siliconinvestor.com';
var captionWeb07 = 'captionInterWeb.gif';
var clientWeb07 = 'Bodyworks Sports Massage';
var locationWeb07 = 'South Bay Sports Therapy Clinic';
var descriptionWeb07 = 'This site features enhanced rotational content and data swapping techniques. Viewers are treated to randomized informational tips, as well as innovative "FAQ" and "About" navigation.
A simple refresh of your browser at this site generates new info and imagery, giving viewers fresh content on every visit. Brochures and identity set complement the full design package.
See the ID and Print samples
Visit the site: www.bodyworksbymark.com';
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// *** Portfolio: Print/ID ***
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var captionPrint01 = 'captionCDPack.gif';
var clientPrint01 = 'Karen Lee Batten';
var locationPrint01 = 'A new singing talent from Vancouver, Canada';
var descriptionPrint01 = 'Karen released her new CD in Winter 2005, requiring packaging to reflect her eclectic country music spirit. We used physical articles to create that image, her “jeans tag” logo being one example.
The resulting collateral includes a 12-page booklet, double-sided tray card and disc silk-screen.
Her companion website is designed to integerate the style of the CD package:
See the website sample';
var captionPrint02 = 'captionIDPrintCol.gif';
var clientPrint02 = 'Melon Seed Press';
var locationPrint02 = 'A Munich-based greeting card company';
var descriptionPrint02 = 'This identity project started as a “fun” venture for a memorable logo. As detailed shading of the seed artwork progressed, it became apparent that the type must be equally elegant but not overly serious.
Frutiger was chosen, as its subtle roundness didn’t compete with the seeds for attention. Other collateral followed, with refined sensibility yet whimsical touch, such as the “vertical rule” seed placed at page bottom.';
var captionPrint03 = 'captionTriProdBroch.gif';
var clientPrint03 = 'The SoftAd Group';
var locationPrint03 = 'A Mill Valley, CA marketing software developer';
var descriptionPrint03 = '27.5 x 11 marketing collateral. This brochure was created for the launch of SoftAd’s enterprise-level server and content management software.
Bright panels, generous white space and compelling images keep the reader engaged through technical content.';
var captionPrint04 = 'captionIDPrintCol.gif';
var clientPrint04 = 'Bacchus & Venus';
var locationPrint04 = 'A Sausalito wine and art proprietor';
var descriptionPrint04 = 'Two primary focal points of Bacchus & Venus are select-quality wines and elegant art. Taking a cue from the unique iron, copper and glass architecture of the store, a “Leaf-Under-Glass” approach was employed using this hand-painted grape foliage.
The leaf is actually a wrought-iron casting used in the store’s railing. The raw form was scanned, to be later textured, painted and shaded via software.';
var captionPrint05 = 'captionMerchPrCat.gif';
var clientPrint05 = 'Grateful Graphics';
var locationPrint05 = 'The leading purveyor of officially-licensed Grateful Dead merchandise';
var descriptionPrint05 = 'The Fall 2003 edition “Grateful Graphics” catalogue offered a challenge: fit hundreds of items into 24 pages, whilst retaining the company’s “psychedelic appeal”.
The glassware treatments were shot against black cloth isolating the glass from glare, special software techniques were used to restore the glass to clear, providing for new background selection.';
var captionPrint06 = 'captionIDPrintCol.gif';
var clientPrint06 = 'Bodyworks Sports Massage';
var locationPrint06 = 'South Bay Sports Therapy Clinic';
var descriptionPrint06 = 'A “spinal body wave” was the inspiration for this sports massage therapist specializing in triathlete racing. The full identity package features cards, letterhead, receipts and rate sheets, as well as a tri-fold brochure featured at left.
The design was carried over to the Bodyworks’ new website launched in Fall 2006.
See the website sample';
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// *** Portfolio: Motion ***
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var captionMotion01 = 'captionTheProdMotGraph.gif';
var clientMotion01 = 'Theatre de la Jeune Lune';
var locationMotion01 = 'Performance theater — Minneapolis';
var descriptionMotion01 = 'Jeune Lune created a critically-acclaimed adaptation of Moliere’s “The Miser” and took it on the road. This promotional trailer shows in advance of ticket sales in cities throughout the country.
Though it appears video-like, “The Miser” is actually composed of still photographs shot by Michal Daniel, digitally manipulated by special process at Magnetic Diary.
Yes, turn your volume to 11.';
var captionMotion02 = 'captionPromoVid.gif';
var clientMotion02 = 'The Guthrie Theater';
var locationMotion02 = 'Performance theater — Minneapolis';
var descriptionMotion02 = 'This promotional video celebrates the Guthrie’s past and future vision, whilst providing a behind the scenes look at construction of their new facilities, opening June 2006.
Created entirely of still photos, this photographic technique was developed at Magnetic Diary to provide a new marketing tool unique from traditional video.
Yes, crank up your volume — really loud.';
var captionMotion03 = 'captionEmlTeas.gif';
var clientMotion03 = 'Hello Creative — Medtronic';
var locationMotion03 = 'The premiere design company of Sonoma County';
var descriptionMotion03 = 'Hello Creative designed and developed this promotional “email blast” for their client, Medtronic. I was contracted by the Hello team to create the “speeding tunnel” motion sequence and text zoom treatments seen at the beginning of this teaser.
The effects and treatments were rendered in After Effects, to be later used in a Flash development environment.';
var captionMotion04 = 'captionArtPromoTrail.gif';
var clientMotion04 = '640x480.net';
var locationMotion04 = 'An Eyemodule2 photographic album by Michal Daniel';
var descriptionMotion04 = '640x480 is the resolution of the Eyemodule2 PDA camera attachment. 640x480.net is a gallery of people and places that uses imperfections of the Eyemodule2 and remarkable photographic talent to expose urban reality.
NYC21 is a video interpretation of Michal’s gritty lo-tech images, bringing out the rich mystery of the photos.
Visit the site: www.640x480.net/mds/
I also wrote and performed the music that accompanies this piece.';
var captionMotion05 = 'captionArtPromoTrail.gif';
var clientMotion05 = 'Proofsheet — Michal Daniel';
var locationMotion05 = 'Professional photography studios, Minneapolis & New York';
var descriptionMotion05 = 'Motion Graphics interpretations of Michal’s professional still photography. “Hold” juxtaposes themes within street and theater photography. The stills are manipulated with Adobe’s "After Effects" software using a variety of dynamic masking techniques.';